Back in 2009, the ultac B  represents the very beggining of the design research activities.  Even if the overall product follows a traditional linear approach, certain parts of it where conceived following parametric eq´s. The idea behind this model was the one of designing every part of a motorcycle under the same conceptual considerations, as a whole bunch of products of the same brand; in opposition to what a motorcycle is: an exercise of assembly, where different products from different manufacturers are gathered together.